The AI Assistant Coach
The Future of Coaching Intelligence
From pre-game lineups to in-game adjustments and post-game evaluation,
First Team helps coaches turn raw data into clear, actionable decisions.
Pre-game
Available NowWhere preparation meets intuition - blending GPS, stats and coach ratings to generate optimal lineups that builds on every coach's decision and match outcome.
In-game
Coming SoonThe only system that merges live data and AI coaching transcription - turning numbers and notes into real-time substitution and tactical recommendations.
Post-game
RoadmapWhere reflection drives progress - benchmarking your team against what it takes to win, surfacing playing list gaps and pointing to the players who fit your style.
We don't replace coaches.
We give them the clarity and confidence to make better decisions.
How It Works Today
Centralize Your Existing Data
Import GPS data, match stats, player attributes and coach ratings through our intuitive upload interface. We work with your existing systems - no need to change the way you already track your data.
Jayden Parker
#36 • Left Midfield
First Team Recommendation
Start - Strong form, optimal fitness, excellent matchup vs opponent's right side
AI Assistant Interprets & Recommends
Our AI engine analyzes form, fitness, tactical fit and opposition data to recommend your optimal starting lineup and bench - with clear reasoning behind every decision.
Coach Stays in Control - and the AI Learns
Override any recommendation with one click. Every decision and every result feeds back into the system. The AI engine learns not just your style and preferences, but also which choices actually deliver results - getting smarter and more aligned with what wins over time.
Who We're Built For
Teams We Serve
People We Support
Ready for an AI assistant coach?
We're currently onboarding teams for our pre-game lineup optimization.Tell us about your team - and we'll show you what First Team can do.